Saturday, November 5, 2011
Advertisements.
"The Artistic Qualities of an advertisement are not nearly as important as the ability of the advertisement to get attention and to drive home a selling point," says John Caples in "Layouts and Illustrations." Professional Film Critic Anandi Ramamurphy says that "Advertisements....are imbued with human characteristically." And although i agree with both of these statements, that ads are no longer a simple image on a page; that they are in fact a almost living breathing and talking selling point for an argument, I don't agree that they are a as manipulative and shaping as critics have subjected them too. As in many struggles, i believe their is an equilibrium to this commodity madness; yes, their are the extremists who manipulate and the passivist who get walked on, but if people simply payed attention and took control of their consumption, this consumer lifestyle could be a healthy way of finally breaking barriers between majorities and minorities.
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You nailed this: "but if people simply payed attention and took control of their consumption, this consumer lifestyle could be a healthy way of finally breaking barriers between majorities and minorities. " IF people paid attention--that is the key!
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